Doritos partners with Snapchat to bring a reality Snapchat lens to consumers
Doritos the nacho chip brand from the house of PepsiCo Indian announced its partnership with Snapchat to bring snack-based face Lens to the consumers in India. The idea behind this augmented reality experience is to communicate the brand’s philosophy of ‘For The Bold’ by engaging with their audience through this custom Snapchat Lens. The Doritos Snapchat Lens will go live on 4th November and be available for twenty-four hours. Commenting on this partnership, Dilen Gandhi, Marketing Director, Western Snacks, PepsiCo India says We at PepsiCo India are constantly innovating to engage our consumers effectively. Due to the ever evolving habits of millennials in India, platforms like Snapchat have gained high social prominence. We are excited for Doritos to partner with Snapchat for this special face Lens, which gives us the opportunity to interact directly with our audience and bring out the bold proposition of our brand. As the pioneers in the global nacho chip category, Dor...