Reebok announces its partnership with Victoria Beckham
Fitness and lifestyle brand Reebok announced its partnership with fashion brand Victoria Beckham. This long-term partnership will be highlighted by the introduction of a new Reebok x Victoria Beckham collection. Beckham is renowned for designs that inspire confidence, power and strength. Reebok too shares this commitment with its longstanding history of putting women first, leading the charge of the women’s fitness movement in the 1980s and continuing to push boundaries for women since, with its bold partnerships and marketing campaigns to its innovative product designs. Speaking about the partnership, Corinna Werkle, Senior Vice President of Women’s Initiatives at Reebok said, As a brand, we look to partner with not just influential women, but women who want to truly change the world. There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines ...