Media Gossip

To promote its e-wallet service GoCash+ Goibibo launched a new TVC featuring its brand ambassador Deepika Padukone. The idea behind this campaign is to highlight the benefits of the GoCash Plus feature on Goibibo’s platform. Commenting on the new campaign, Rajesh Magow, co-founder and CEO-India (Merged Entity) said, “GoIbibo has been at the forefront of product innovations in the online travel aggregation space and GoCash+ is a great value proposition to increase engagement and retention amongst existing and potential customers. Collaborative consumption has emerged as a concept and is fast gaining speed in the Indian e-commerce segment as well. GoCash+ has been built on this concept. Since its launch , Goibibo has seen a huge traction on its platform and we feel with Deepika’s presence as the brand ambassador of Goibibo, will further help us build a huge amount of trust and reliability amongst customers with regards to hotel research, planning & booking on our platform and...

The Indian ceramic brand Somany Ceramics rolled out a new 360° brand campaign - ‘Apka style, Somany style’. The new TVC reinforces the brand’s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Speaking about the new campaign Abhishek Somany, MD, Somany Ceramics, said, Somany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.” He further added, “The campaign will have a 360° reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian cons...

The jewellery brand P C Jeweller roped celebrity couple Akshay Kumar and Twinkle Khanna as the Brand ambassadors. The brand has also unveiled the new TVC directed by R. Balki and produced by Anil Naidu.  The evocatively – made commercial showcases the love and bond between the couples, which is strengthened with the exceptional jewellery gifts exchanged between them. Speaking on the launch of the new TV commercial, Balram Garg, Managing Director PC Jeweller said “We are happy to associate with the star couple that truly encapsulates love and illustrates the brand's legacy of class and elegance. Our TV commercial with the star couple beautifully expresses relationship of love in every sphere. We are extremely overwhelmed with the collaboration and further wish to strengthen it.” In creating the commercial, the brand has taken care to presents its new brand ambassadors while capturing the rich blend of beauty and luxury. The commercial also accentuates the fresh and everlasti...