Media Gossip

To promote its e-wallet service GoCash+ Goibibo launched a new TVC featuring its brand ambassador Deepika Padukone. The idea behind this campaign is to highlight the benefits of the GoCash Plus feature on Goibibo’s platform. Commenting on the new campaign, Rajesh Magow, co-founder and CEO-India (Merged Entity) said, “GoIbibo has been at the forefront of product innovations in the online travel aggregation space and GoCash+ is a great value proposition to increase engagement and retention amongst existing and potential customers. Collaborative consumption has emerged as a concept and is fast gaining speed in the Indian e-commerce segment as well. GoCash+ has been built on this concept. Since its launch , Goibibo has seen a huge traction on its platform and we feel with Deepika’s presence as the brand ambassador of Goibibo, will further help us build a huge amount of trust and reliability amongst customers with regards to hotel research, planning & booking on our platform and...

The Indian ceramic brand Somany Ceramics rolled out a new 360° brand campaign - ‘Apka style, Somany style’. The new TVC reinforces the brand’s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Speaking about the new campaign Abhishek Somany, MD, Somany Ceramics, said, Somany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.” He further added, “The campaign will have a 360° reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian cons...

Metro Shoes announced the appointment of Bollywood actors Katrina Kaif and Sidharth Malhotra as its Brand Ambassadors and also launched new campaign titled Find Your Pair. Conceptualised by Makani Creatives the campaign consists of two ad films aimed at strengthening Metro’s presence in the footwear wardrobe, the campaign brings out the brand’s personality in a light and fun way. Speaking about the campaign,  Farah Malik, Managing Director and CEO, Metro Shoes said  The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience. Watch ad film here [Katrina Kaif]  https://www.youtube.com/watch?v=Kogrul-FStg The ad film featuring Sidharth Malhotra shows a playful repartee between Sidharth and his dog, wherein the dog helps him select his shoes...