Media Gossip

Saha to roast Ekta Kapoor's Gandi Baat in episode 1 Former MTV Roadies Xtreme contestant, Social Media Sensation and popular Bengali artist  Sandy Saha  announced his expansion in the Hindi speaking market through a new YouTube Channel. Titled  Bhabhi Ki Wines . This new YouTube channel is all set to entertain Hindi speaking audience through roasting videos every fortnight. Speaking about the development Sandy Saha said  "I am already running a successful YouTube channel for Bengali audience, but post my stint in MTV Roadies I have realised that my content can do better at the pan-India level. I have been planning this since last year but was focusing on my Bengali channel. But now with over 100+ K subscribers, I think it's the right time to begin a new chapter". Sandy is a social media star and he is one of the most popular faces in Bengali market. His short videos on Voot got an excellent response from Hindi audience and he is also a popular subj...

In a strategic move, Garmin India has roped in Indian model and actress Saiyami Kher as its brand influencer to promote its wearable across leading social media platforms. Commenting on its association with the model, Ali Rizvi, National Sales Manager- Garmin India Pvt Ltd said, “We feel honored to have an association with India’s leading actress and model Saiyami Kher, who is the role model for the young generation in India. We are really motivated as she has agreed to be a part of our brand, Garmin. As a fitness and sports technology firm, GARMIN always endeavors to support fitness-related activities. We are very hopeful that this association will surely set a benchmark in the world of fitness.” The sports and fitness technology firm, Garmin said its association with Saiyami is aimed to curate fitness in every individual lifestyle. On the announcement, actress and model Saiyami Kher said “I feel honored to be associated with Garmin, a technology leader worldwide. “Tod...

According to the recent data revealed by BARC, the leading Hindi news channel Aaj Tak sets a benchmark by becoming the first news channel to record highest TRP amongst all genres of channels, with every 4th person in the TV universe seeing the channel. The rating of 21 crore viewership for Aaj Tak went beyond News channels, GRC channels, and GEC channels. For the first time, it has become the most popular channel amongst all the genres of channels. Below mentioned are some data: Aaj Tak is placed in the third spot at the HSM level in terms of Gross Impression in '000s. In the last four days of this week, Aaj Tak is No.1 channel at the HSM level in Gross Impression in '000s. (4 days Airstrike by India, Dog Fight of fighter jets, Abhinandan release news, Abhinandan release day). As per BARC data, Aaj Tak has beaten Hindi GECS, Movies and Sports channels not just in coverage but Gross Impression in 000s as well. (Source: BARC, TG:2+, Market: HSM, Period:wk-09'19...

In a strategic move, Oyo announced its partnership with Motherland Joint Ventures, the group that has helped build global brands, including Incredible India, Royal Enfield, Make in India and IndiGo. This partnership will enable Oyo and Motherland to co-develop a series of exciting new hotel formats and enhance various aspects of customer experience – including key touch points such as Interiors and ergonomics – all of which will offer guests an unprecedented combination of style, efficiency and affordability. Commenting on the partnership, Ritesh Agarwal, Founder & CEO – Oyo said: “In our pursuit of creating beautiful living spaces, the partnership with Motherland will enable us to co-develop new, exciting hotel formats and enhance guest experiences – including Interiors and ergonomics – offering guests an unprecedented mix of style, efficiency and affordability. We are confident the Motherland alliance will augment Oyo’s overall value propositions through their skills...

The digital outdoor solutions company Vyoma Media has announced expansion of its Sales Leadership team with a number of key strategic appointments across multiple locations. Arun Murthy has been roped in to lead business development across South India and will be based in Bangalore. Preeti Bagga and Tanushri Roy join the team as Business Heads Corporate Sales and will be tasked with identifying business opportunities across the Northern and Western markets respectively. Preeti will be based in New Delhi whilst Tanushri will be based in Mumbai. Commenting on these key appointments, Shriranga Sudhakara, Founder & MD, Vyoma Media said, “I am very pleased to have Arun, Preeti and Tanushri on-board. Their collective knowledge, expertise and experience across industries and markets further enhance our sales function and overall growth across key markets. Their insights of working with leading brands will be valuable in driving our business and maintaining key client relationship...

Firstpost the digital news platform from the house of Network18 Digital has successfully completed its 7 years in the industry. Launched in 2011 it’s an online news and views website and app accessible across platforms and devices.  Speaking about the platforms 7th anniversary, Azim Lalani, Business Head, Firstpost said, “The digital universe is expanding and just like any other sector the digital space too is growing to become highly competitive. So, to have been around for 7 years and to have recorded some great growth numbers certainly speaks volumes about the effort put in and the force that Firstpost is today. We look forward to further strengthen our presence and keep our audiences thoroughly engaged year after year.” On completion of its 7 years, Firstpost moves ahead with the aim to further strengthen its position in the Indian news genre over the coming years and deliver more quality IPs, compelling social media campaigns and bring newer developments in regi...

Wishfie, the Bengaluru based short-video platform raised an undisclosed amount in angel funding from Staffopedia CEO, Abhishek Singh and a New York based angel network, Tusker Invests. According to a press statement released by the company, this funding will be used to develop the product further, to support vernacular content, and to build its community. The company intends to raise its pre-series A round later this year to fuel its growth. Founded by Durgesh Kaushik who worked with Facebook, Wishfie is video sharing social media platform that helps people voice their opinions on news, trending stories and issues. The company has been co-founded by Akshay Pruthi, NSIT Alumni and ex-CEO of Reach, and Anurag Dalia, a serial entrepreneur. Speaking on the development, Durgesh Kaushik, Co-Founder & CEO said, “Our mission is to ensure everyone gets an opportunity to participate in building the world of tomorrow.   Ubiquitous Internet access is just the step one toward...

To promote its e-wallet service GoCash+ Goibibo launched a new TVC featuring its brand ambassador Deepika Padukone. The idea behind this campaign is to highlight the benefits of the GoCash Plus feature on Goibibo’s platform. Commenting on the new campaign, Rajesh Magow, co-founder and CEO-India (Merged Entity) said, “GoIbibo has been at the forefront of product innovations in the online travel aggregation space and GoCash+ is a great value proposition to increase engagement and retention amongst existing and potential customers. Collaborative consumption has emerged as a concept and is fast gaining speed in the Indian e-commerce segment as well. GoCash+ has been built on this concept. Since its launch , Goibibo has seen a huge traction on its platform and we feel with Deepika’s presence as the brand ambassador of Goibibo, will further help us build a huge amount of trust and reliability amongst customers with regards to hotel research, planning & booking on our platform and...

2018 का पहला बड़ा त्यौहार मकर संक्राति आने वाला है, जिसकी तैयारियों में लोग जुट गए है. गुलाबी नगरी जयपुर में इस पर्व का विशेष महत्व है, यहाँ की पतंगबाज़ी के पुरे देश में चर्चे होते है. कहा जाता है कि मकर संक्राति के उपलक्ष में जयपुर की जनता इतने जोश के साथ पतंगबाज़ी करती है कि आसमान पतंगों से ढक जाता है. लेकिन ये पतंगबाज़ी जयपुर मेट्रो के लिए जनता की सुरक्षा की दृष्टि से गंभीर चिंता का विषय बन गया है, जिसके चलते जयपुर मेट्रो ने जनता को चेतावनी देने के साथ-साथ सतर्क रहने की पहल  की है. आज कल जयपुर मेट्रो के कर्मचारी यात्रा करने वाले अथवा आस-पास से गुजरने वाले लोगो को पर्चे वितरण कर रहे है, जिनमे जनता से विनम्र अपील की गयी है कि 'मेट्रो रेल मार्ग में पतंगबाज़ी खतरनाक होने के साथ-साथ जान लेवा भी हो सकती है'. मकर संक्राति के दिन जयपुर में पतंगबाज़ी का नज़ारा PC AmarUjala इस पर्चे में स्पष्ट रूप से बताया गया है कि जयपुर में मेट्रो के मानसरोवर से चांदपोल मार्ग में रेल संचालन 25000 वॉल्ट बिजली के तारो द्वारा किया जाता है, जिनमे लगातार 24 घंटे करंट चालू रहता है. यह बिजली के तार मे...

Aimed at understanding what Indians are planning to do this New Year while bringing in 2018, the market research and data analysis company Velocity MR announced the results of their latest study. The study covered five key metros of India including New Delhi, Mumbai, Bengaluru, Hyderabad and Chennai with a sample size of 3000+ adults. The respondents were in the age group of 25 to 55, with a 60:40 split between men and women respectively. The study was conducted by Velocity MR through an online survey on their Markelytics Panel among people drawn from varied demographics. The study found that most respondents shopped online in the past few weeks for a variety of products to bring in the New Year. Top New Year resolutions for 2018 included people wanting to earn more money right on top, followed by wanting a positive approach towards life and thirdly becoming more confident and thereby taking more risks. Brand salience or top of mind recall during New Year shopping was found to be ...

The basic dynamics of journalism have undergone a drastic change in the last decade. And the change was not very easy to deal for Arnab Goswami , founder of Republic TV and former Editor in Chief, Times Now.  “A decade back I had lost faith in the profession. I was about to quit journalism. For me, journalism then had lost its charm and was no longer considered as something that could make an impact. But, then, I took the challenge and decided to break the clutter in the news space,” expressed Goswami. He prides himself of his integrity and credibility. “For me, two things matter, more than ratings and viewership and that is integrity and credibility. The day you question this, I will leave the profession,” shared the news anchor who is often accused of being aggresive. Success mantra of Times Now Goswami believes that to getting into the minds of the viewers, was the only way of getting into their hearts. “What we have done in India today is that whether you like us ...

संजय लीला भंसाली की फ़िल्म पद्मावती घोषणा के साथ ही विवादों में घिर गयी थी और जैसे - जैसे फ़िल्म के रिलीज़ की तारीख़ नज़दीक आ रही है , इस फ़िल्म पर विवाद ओर भी उग्र होता जा रहा है . लेकिन जिस तरह से इस फ़िल्म पर बेहस हो रही है , एक तरफ भंसाली को पूरी फ़िल्म इंडस्ट्री का समर्थन मिल रहा है तो दूसरी तरफ़ राजपूत समाज के   साथ भी बहुत सारे हिन्दू संगठन जुड़ गए है . इस मामले में वामपंथियों की बिना सोचे समझे की गयी टिप्णियो ने भी इस मुद्दे में आग में घी डालने का काम किया है . अगर इस पुरे मामले में दोषी संजय लीला भंसाली को ठहराया जाये तो गलत नहीं होगा ? पढ़िए ये ख़ास रिपोर्ट कि किस तरह भंसाली की गलतियों की वजह से पुरे देश में बवाल मच गया ? परदे के पीछे का सच बाजीराव - मस्तानी की सफ़लता के बाद संजय लीला भंसाली ने चित्तौड़ की महारानी महासती पद्मिनी पर फ़िल्म पद्मावती बनाने की घोषणा की . चूँकि दीपिका पादुकोणे और रणवीर सिंह के साथ भंसाली ...