The Indian ceramic brand Somany Ceramics rolled out a new 360° brand campaign - ‘Apka style, Somany style’. The new TVC reinforces the brand’s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio.
Speaking about the new campaign Abhishek Somany, MD, Somany Ceramics, said,
Somany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.” He further added, “The campaign will have a 360° reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life.
Conceptualised by Ogilvy & Mather and produced under the banner of Apostrophe Films, this campaign communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies.
Commenting on the concept of the campaign, Ajay Gahlaut, Deputy CCO, Ogilvy India, said
Building or renovating one’s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline ‘Aapka style, Somany style.’ further cements our proposition.
The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP’s.
Creative Agency: Ogilvy & Mather
Production House: Apostrophe Films
Director (Film): Kaushik Sarkar
Executive Chairman & Creative Director, South Asia, Ogilvy: Piyush Pandey
Deputy CCO: Ajay Gahlaut
President - Ogilvy Group Companies, North: Kapil Arora
Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta
Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay
Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel