Goibibo to promote its e-wallet GoCash+ through a new campaign featuring Deepika Padukone
To promote its e-wallet service GoCash+ Goibibo launched a new TVC featuring its brand ambassador Deepika Padukone. The idea behind this campaign is to highlight the benefits of the GoCash Plus feature on Goibibo’s platform. Commenting on the new campaign, Rajesh Magow, co-founder and CEO-India (Merged Entity) said, “GoIbibo has been at the forefront of product innovations in the online travel aggregation space and GoCash+ is a great value proposition to increase engagement and retention amongst existing and potential customers. Collaborative consumption has emerged as a concept and is fast gaining speed in the Indian e-commerce segment as well. GoCash+ has been built on this concept. Since its launch , Goibibo has seen a huge traction on its platform and we feel with Deepika’s presence as the brand ambassador of Goibibo, will further help us build a huge amount of trust and reliability amongst customers with regards to hotel research, planning & booking on our platform and