ANI’s former Bureau Chief Lokendra Singh launches XYZ News Agency



In a strategic move the multimedia news agency ANI’s former Bureau Chief Lokendra Singh who was heading agency’s Rajasthan operation since 2004 announced the launch of his own news agency XYZ.

XYZ is world’s first of its kind news platform that cater the need of regional news channel. Based out of New Delhi, XYZ News Agency has unique features with a network of over 2000 field reporters spread across the country.

Speaking on the launch Lokendra Singh, Founder & CEO said “XYZ is entirely different as compare to all available news agencies in the country. At present the news agencies in the Indian market are focusing on National Channels and packages are so expensive that a regional channel can’t afford. Hence, at XYZ News Agency we are focusing on regional channels as a cost-effective option where content will be supplied as the demand of a channel. Interestingly we are also giving an option of ‘Payment on usage only’ which means a channel has to pay for only that content which it is using.”

XYZ is a multiuser platform with unique features such as Free Preview facility, Stringers’ feed and payment management, Story on Demand, Customized Editorial Agenda, extra revenue generation feature, dedicated and secured path for news collection, very secured feed box system to maintain news exclusivity, best platform for freelancers etc.


“Like I mentioned above XYZ is a cost-effective platform it gets activated within 30 seconds and there is no 2 MB point to point line requirement and also there will be no expenses on broadcast engineers to maintain feed. We also offer exclusive early morning bytes so that channel can get exclusive reactions of celebrities and politicians on various issues regularly. We are offering everything and anything as per the requirement of our clients that’s why we are XYZ News Agency.” added Singh.

The official announcement was made last week at Hotel Marriot, Jaipur in the presence of all media veterans from Rajasthan including Mr. Jagdish Chandra, Regional Head, Zee News, Mr. SK Surana, MD, Jan TV, Mr. Virendra Chaudhary, CEO, First India News, Mr. Anil Lodha, CEO, A1 TV among other representatives of all regional and National news channels.

Currently agency has three regional clients in its kitty Jan TV, First India News and A1 TV from Rajasthan and it’s also in talk with other news channels from various states such as Haryana, Delhi, Uttar-Pradesh, Punjab etc.

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