Media Gossip

Saha to roast Ekta Kapoor's Gandi Baat in episode 1 Former MTV Roadies Xtreme contestant, Social Media Sensation and popular Bengali artist  Sandy Saha  announced his expansion in the Hindi speaking market through a new YouTube Channel. Titled  Bhabhi Ki Wines . This new YouTube channel is all set to entertain Hindi speaking audience through roasting videos every fortnight. Speaking about the development Sandy Saha said  "I am already running a successful YouTube channel for Bengali audience, but post my stint in MTV Roadies I have realised that my content can do better at the pan-India level. I have been planning this since last year but was focusing on my Bengali channel. But now with over 100+ K subscribers, I think it's the right time to begin a new chapter". Sandy is a social media star and he is one of the most popular faces in Bengali market. His short videos on Voot got an excellent response from Hindi audience and he is also a popular subj...

Likee, the short video app from the house of Singapore based Bigo Technology announced the winners of the first edition of the Digital Influencer Awards. In association with Muse Dot Media, the award ceremony celebrated the collective achievement of digital creators and disruptors. It honored phenomenal influencers who ruled the internet and charted new avenues for the digital influencer community. The Digital Influencer Award recognized top-notch names from the influencer community across a varied range of categories such as Fashion, Beauty, Travel, Lifestyle, Comedy, Food, Fitness, Web, TV, International Agency, Sports, Music, Dance, Technology, Motivational, and Bollywood. Commenting on the Digital Influencer Award, Dev He, India Head - Likee/Bigo said, "The first edition of our Digital Influencer Award was a successful ceremony. Watching the changing dynamics of the digital influencer community is really intriguing and I am glad that we are being able to celebrate peop...

In a strategic move, Garmin India has roped in Indian model and actress Saiyami Kher as its brand influencer to promote its wearable across leading social media platforms. Commenting on its association with the model, Ali Rizvi, National Sales Manager- Garmin India Pvt Ltd said, “We feel honored to have an association with India’s leading actress and model Saiyami Kher, who is the role model for the young generation in India. We are really motivated as she has agreed to be a part of our brand, Garmin. As a fitness and sports technology firm, GARMIN always endeavors to support fitness-related activities. We are very hopeful that this association will surely set a benchmark in the world of fitness.” The sports and fitness technology firm, Garmin said its association with Saiyami is aimed to curate fitness in every individual lifestyle. On the announcement, actress and model Saiyami Kher said “I feel honored to be associated with Garmin, a technology leader worldwide. “Tod...

According to the recent data revealed by BARC, the leading Hindi news channel Aaj Tak sets a benchmark by becoming the first news channel to record highest TRP amongst all genres of channels, with every 4th person in the TV universe seeing the channel. The rating of 21 crore viewership for Aaj Tak went beyond News channels, GRC channels, and GEC channels. For the first time, it has become the most popular channel amongst all the genres of channels. Below mentioned are some data: Aaj Tak is placed in the third spot at the HSM level in terms of Gross Impression in '000s. In the last four days of this week, Aaj Tak is No.1 channel at the HSM level in Gross Impression in '000s. (4 days Airstrike by India, Dog Fight of fighter jets, Abhinandan release news, Abhinandan release day). As per BARC data, Aaj Tak has beaten Hindi GECS, Movies and Sports channels not just in coverage but Gross Impression in 000s as well. (Source: BARC, TG:2+, Market: HSM, Period:wk-09'19...