Skip to main content

7th anniversary of Firstpost: The rise of a new digital news platform


Firstpost the digital news platform from the house of Network18 Digital has successfully completed its 7 years in the industry. Launched in 2011 it’s an online news and views website and app accessible across platforms and devices. 

Speaking about the platforms 7th anniversary, Azim Lalani, Business Head, Firstpost said, “The digital universe is expanding and just like any other sector the digital space too is growing to become highly competitive. So, to have been around for 7 years and to have recorded some great growth numbers certainly speaks volumes about the effort put in and the force that Firstpost is today. We look forward to further strengthen our presence and keep our audiences thoroughly engaged year after year.”

On completion of its 7 years, Firstpost moves ahead with the aim to further strengthen its position in the Indian news genre over the coming years and deliver more quality IPs, compelling social media campaigns and bring newer developments in regional languages, in addition to amplifying the comprehensive user-experience on the platform.

The growth

According to a press statement released by the Firstpost on the occasion of its 7th anniversary, it has recorded staggering development with 65 percent month-on-month growth of visitors and an average of 6.5 minutes spent for every visit on desktop, as per comScore MMX report. The platform has witnessed an average of 150 percent month-on month growth in page views on desktop. On mobile, Firstpost has recorded a similar growth trajectory with monthly visitors and page views growing at 175 percent and 280 percent, respectively.

Commenting on the occasion, BV Rao, Editor, Firstpost said, “It’s only marriages that wait for the seen-year itch. At Firstpost we itch constantly to break new ground every day. Beginning with the very concept of a breaking views paper to introducing marathon real-time video digicast of elections and budgets, to launching new products such as Firstcricket, Showsha, FirstCulture and Firstpost Hindi the itch to innovate to serve our readers has been a constant companion. And will continue to for several decades more.”


The innovation

The platform is credited for pioneered a four-hour live Digicast – an amalgamation of broadcast television, web streaming and Facebook Live – during the announcement of the May 2016 election results. Firstpost also became the only Indian publication to be recognized by Facebook as being featured in its Global Case study as one of the most innovative users of FB Live feature, nationally as well as internally. 

Foraying further into the vast and fast growing digital news content space in Indian languages, the platform announced the launch of Firstpost Hindi in 2016, offering consumer’s news in Hindi language. Catering to various sections the platform has rolled out Showsha.com dedicated towards Bollywood and entertainment news for cinema fans. Firstpost also has a dedicated platform for cricket-lovers – Firstcricket, as well as First-culture, that brings the country’s various facets to the fore, giving wide gamut of offerings to its audience at a single digital destination.


Digital IPs

Expanding its footprints into creating original content IPs, the platform has launched some digital shows such as 9 Months, Tech2 Talks, Caraoke, WhatTheApp amongst others.

Firstpost has also recently launched a new chat show - Social Media Star, featuring stars like Sonam Kapoor, Rajkumar Rao and Bhuvan Bham among others to give the audience an understanding of what goes on behind-the-scenes for a social media star. Other captivating IPs in the pipeline includes - Better Halves and 9 Months Season 3.

Recognition & Accolades

Firstpost’s news coverage has been widely recognized. The platform has bagged Red Ink Awards for its extensive and in-depth coverage of Marathawada Drought Coverage. It has also received the Best Series of Article – Digital honour at Content Marketing Awards 2017 for its excellent coverage of the Rohingya refugee’s issue.

Priyanka Sehgal, VP Content & Marketing at Firstpost bagged the title of Smartest Digital Marketing Leader In India at the World Digital Marketing Awards by CMO Asia. At India’s Buzziest Brand Awards, Firstpost bagged the award under the ‘Websites’ category. Firstpost has also won Citi Journalistic Excellence Award for their reporting on demonetisation, adding another illustrious feather to the hat.

Comments

Popular posts from this blog

Crime Patrol देख कर एक तरफ़ा प्यार करने वाले मजनू ने की छात्रा की हत्या

Sony TV पर Crime Patrol और Life Ok पर Savdhan India दो ऐसे शो है जो दर्शको को अपराध और अपराधियों से सतर्क करने का दावा करते है, लेकिन हालही में राजस्थान के बांसवाड़ा जिले में हुए छात्रा के हत्या कांड के खुलासे ने इन चैनेलो के दावों को ना सिर्फ झुठलाया है बल्कि आपराधिक गतिविधियों को बढ़ावा देने के लिए जिम्मेदार भी ठहराया है.

दरअसल राजस्थान के बांसवाड़ा जिले का है जहाँ एक छात्रा की हत्या से सनसनी फ़ैल गयी थी. मामला एक तरफ़ा प्यार का था, जहाँ लड़का लड़की से प्यार करता था. जब लड़की ने प्रेम का प्रस्ताव ठुकरा दिया तो लड़के ने Crime Patrol से प्रेरित हो कर अपने जन्म दिन के बहाने एक आखरी बार मिलने बुलाया था, लड़की जब मिलने पहुंची तो उसकी हत्या कर दी गयी.

अपराधी को गिरफ्तार कर लिया गया और उसने अपना ज़ुर्म भी कबूल कर लिया है, पुलिस कार्यवाही भी कर रही है. लेकिन अब सवाल ये उठता है कि आज हम २१ वीं सदी में होने के बावजूद भी देश में ऐसा माहौल बनाने में विफल रहे है जहाँ महिलाओ को एक सुरक्षित वातावरण मिल सके. महज़ किसी सीरियल या फ़िल्म से प्रेरित हो कर युवा इस तरह की घटनाओ को अंजाम दे रहे है तो इसका मतलब ये है …

Wishfie, short-video platform for public opinions on news, raises angel funding

Wishfie, the Bengaluru based short-video platform raised an undisclosed amount in angel funding from Staffopedia CEO, Abhishek Singh and a New York based angel network, Tusker Invests. According to a press statement released by the company, this funding will be used to develop the product further, to support vernacular content, and to build its community. The company intends to raise its pre-series A round later this year to fuel its growth.
Founded by Durgesh Kaushik who worked with Facebook, Wishfie is video sharing social media platform that helps people voice their opinions on news, trending stories and issues. The company has been co-founded by Akshay Pruthi, NSIT Alumni and ex-CEO of Reach, and Anurag Dalia, a serial entrepreneur.
Speaking on the development, Durgesh Kaushik, Co-Founder & CEO said, “Our mission is to ensure everyone gets an opportunity to participate in building the world of tomorrow.Ubiquitous Internet access is just the step one towards that direction; givin…

Oyo announces partnership with Motherland

In a strategic move, Oyo announced its partnership with Motherland Joint Ventures, the group that has helped build global brands, including Incredible India, Royal Enfield, Make in India and IndiGo.
This partnership will enable Oyo and Motherland to co-develop a series of exciting new hotel formats and enhance various aspects of customer experience – including key touch points such as Interiors and ergonomics – all of which will offer guests an unprecedented combination of style, efficiency and affordability. Commenting on the partnership, Ritesh Agarwal, Founder & CEO – Oyo said: “In our pursuit of creating beautiful living spaces, the partnership with Motherland will enable us to co-develop new, exciting hotel formats and enhance guest experiences – including Interiors and ergonomics – offering guests an unprecedented mix of style, efficiency and affordability. We are confident the Motherland alliance will augment Oyo’s overall value propositions through their skills in brand stra…