The study found that most respondents shopped online in the past few weeks for a variety of products to bring in the New Year. Top New Year resolutions for 2018 included people wanting to earn more money right on top, followed by wanting a positive approach towards life and thirdly becoming more confident and thereby taking more risks. Brand salience or top of mind recall during New Year shopping was found to be significant in only a few categories such as alcohol, food and travel. However, it was found that trust and value are considered even more important during this season.
Highlights of the Study
80 per cent of the respondents shopped online for New Year.
Top New Year resolutions for 2018 includes people wanting to earn more money, followed by wanting a positive approach towards life and becoming more confident and taking risks.
Among priorities for the next year getting a good job tops the list followed by becoming an entrepreneur and joining the Indian Startup ecosystem.
Most popular items on the shopping list included clothes, followed by footwear and then electronics.
41 per cent of the people seem to enjoy socializing, and parties and hence will be involved in social activities like going for a dinner/to club/friends’ house, etc.
The remaining 26 per cent are those who will be spending time at home or will be working or do not plan to celebrate the New Year.
People who are planning to spend time at home on New Year’s Eve said they would watch TV, spend time with their family, order food or enjoy a drink.
60 per cent of the people polled plan to order their food online.
Most of the people travelling plan to visit beach destinations closely followed by Hill Stations.