What Indians are planning to do this New year while bringing in 2018?
Aimed at understanding what Indians are planning to do this New Year while bringing in 2018, the market research and data analysis company Velocity MR announced the results of their latest study. The study covered five key metros of India including New Delhi, Mumbai, Bengaluru, Hyderabad and Chennai with a sample size of 3000+ adults. The respondents were in the age group of 25 to 55, with a 60:40 split between men and women respectively. The study was conducted by Velocity MR through an online survey on their Markelytics Panel among people drawn from varied demographics. The study found that most respondents shopped online in the past few weeks for a variety of products to bring in the New Year. Top New Year resolutions for 2018 included people wanting to earn more money right on top, followed by wanting a positive approach towards life and thirdly becoming more confident and thereby taking more risks. Brand salience or top of mind recall during New Year shopping was found to be ...