Media Gossip

In a strategic move, Garmin India has roped in Indian model and actress Saiyami Kher as its brand influencer to promote its wearable across leading social media platforms. Commenting on its association with the model, Ali Rizvi, National Sales Manager- Garmin India Pvt Ltd said, “We feel honored to have an association with India’s leading actress and model Saiyami Kher, who is the role model for the young generation in India. We are really motivated as she has agreed to be a part of our brand, Garmin. As a fitness and sports technology firm, GARMIN always endeavors to support fitness-related activities. We are very hopeful that this association will surely set a benchmark in the world of fitness.” The sports and fitness technology firm, Garmin said its association with Saiyami is aimed to curate fitness in every individual lifestyle. On the announcement, actress and model Saiyami Kher said “I feel honored to be associated with Garmin, a technology leader worldwide. “Tod...

According to the recent data revealed by BARC, the leading Hindi news channel Aaj Tak sets a benchmark by becoming the first news channel to record highest TRP amongst all genres of channels, with every 4th person in the TV universe seeing the channel. The rating of 21 crore viewership for Aaj Tak went beyond News channels, GRC channels, and GEC channels. For the first time, it has become the most popular channel amongst all the genres of channels. Below mentioned are some data: Aaj Tak is placed in the third spot at the HSM level in terms of Gross Impression in '000s. In the last four days of this week, Aaj Tak is No.1 channel at the HSM level in Gross Impression in '000s. (4 days Airstrike by India, Dog Fight of fighter jets, Abhinandan release news, Abhinandan release day). As per BARC data, Aaj Tak has beaten Hindi GECS, Movies and Sports channels not just in coverage but Gross Impression in 000s as well. (Source: BARC, TG:2+, Market: HSM, Period:wk-09'19...