Media Gossip

UCWeb from the house of Alibaba Mobile Business Group launched UC Ads in India. It’s a mobile marketing platform that provides content marketing solution to enable established brands and emerging businesses reach out to right set of audiences across India. UC Ads has also introduced content marketing that will not only help brands deliver ads to the target audience at a right moment via computer programs, but also provide influential and instant content, Key Opinion Leader resources and customization services to enhance the marketing effect. UC Ads has already run pilots with brands such as Vivo, Myntra and OnePlus in India to enable them reach out to right set of target audience. On the launch of UC Ads in India, Kenny Ye, General Manager, Overseas Business, Alibaba Mobile Business Group, said India has emerged as one of the biggest mobile economies and we are proud partners of this growth. Our platforms including UC News, UC Browser and 9Apps are offering enriching consume...

Metro Shoes announced the appointment of Bollywood actors Katrina Kaif and Sidharth Malhotra as its Brand Ambassadors and also launched new campaign titled Find Your Pair. Conceptualised by Makani Creatives the campaign consists of two ad films aimed at strengthening Metro’s presence in the footwear wardrobe, the campaign brings out the brand’s personality in a light and fun way. Speaking about the campaign,  Farah Malik, Managing Director and CEO, Metro Shoes said  The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience. Watch ad film here [Katrina Kaif]  https://www.youtube.com/watch?v=Kogrul-FStg The ad film featuring Sidharth Malhotra shows a playful repartee between Sidharth and his dog, wherein the dog helps him select his shoes...

The jewellery brand P C Jeweller roped celebrity couple Akshay Kumar and Twinkle Khanna as the Brand ambassadors. The brand has also unveiled the new TVC directed by R. Balki and produced by Anil Naidu.  The evocatively – made commercial showcases the love and bond between the couples, which is strengthened with the exceptional jewellery gifts exchanged between them. Speaking on the launch of the new TV commercial, Balram Garg, Managing Director PC Jeweller said “We are happy to associate with the star couple that truly encapsulates love and illustrates the brand's legacy of class and elegance. Our TV commercial with the star couple beautifully expresses relationship of love in every sphere. We are extremely overwhelmed with the collaboration and further wish to strengthen it.” In creating the commercial, the brand has taken care to presents its new brand ambassadors while capturing the rich blend of beauty and luxury. The commercial also accentuates the fresh and everlasti...